Empower parents, enable breastfeeding #WBW2019

“Global standards that are inclusive and promote decent work, sustainable economic growth and employment for all are essential. Decent work should include parental social protection that protects, promotes and supports breastfeeding”
– World Alliance for Breastfeeding Action (WABA)

Breastfeeding reduces maternal and child morbidity and mortality.

It’s actually proven that breastfed children have higher intelligence.
Choosing not to breastfeed results in economic losses of about $302 billion yearly.
Yet, only 40% of all babies under 6 months are being breastfed and 45% continue breastfeeding up to 24 months.
A mother’s return to work after childbirth is one of the leading reasons for this. More than 830 million women workers do not have adequate maternity protection.

World Breastfeeding Week 2019 campaign aims to address labor and gender inequalities. This is to protect, promote and support breastfeeding.

World Breastfeeding Week (WBW) is a global campaign coordinated by the World Alliance for Breastfeeding Action (WABA) that aims to inform, anchor, engage and galvanise action on breastfeeding and related issues.
The #WBW2019 theme is ‘Empower parents, enable breastfeeding.’
#WBW2019 advocates for (a) parental social protection policies and legislation, (b) parent-friendly workplaces in both formal and informal sectors, and (c) parent-friendly values and gender-equitable social norms.